South Korea’s retail sales surged 2.5% month-over-month in July 2025, accelerating from a revised 0.7% increase in June and marking the fastest growth in over two years. Sales rose across categories, led by durable goods (+5.4%) such as telecommunications equipment and computers, semi-durable goods (+2.7%) including clothing and recreational items, and non-durable goods (+1.1%) such as food, pharmaceuticals, and stationery. Retail sales are a key gauge of private consumption, providing insights into consumer behavior and broader economic sentiment.